“Believe in Yourself Project” is a new charity helping to replace the poor body image that afflicts many girls and women. This image is heightened by what the traditional fashion industry deems as beautiful: Women are expected to appear a certain way and live up to a manufactured and unrealistic notion of what beauty is. At the same time, strained finances can prevent many girls from keeping up with what’s trending or cool, making them feel isolated among their friends for not being able to afford clothing that is deemed as "in" socially.